Our services
Helping you grow a quality student cohort with innovative solutions. Every institution is unique, so we tailor our approach to
your starting position. Our work with clients can bring together the full customer journey solution detailed below, or hone in on a
specific challenge for which there needs to be dedicated focus.
Discovery
Make informed strategic decisions through comprehensive research and analysis. Our market research, knowledge and consulting solutions bring an external framing and customer-centred approach to your growth or programme development challenges.
- Market Review: 360-degree analysis and actionable recommendations across all education levels
- Primary Research: Deep engagement with students, partners, alumni and corporate customers
- Mystery Shopping and Benchmarking: Objective assessment of your current position against leading competitors
- Internal Review: Expert analysis across functions and services to clarify decision-making
Market readiness
Clarify your unique position, develop compelling offers, and launch programmes that stand out. We help our clients to create, explain and promote market-leading offerings.
- Position and Proposition Development: Determine and deliver your unique offering to build market visibility
- Launch, Relaunch or Redefine: Bring new programmes or refreshed portfolios to market with critical, strategic thinking
Cohort recruitment
Increase your profile, enquiries and conversions through expert execution. We work with you to plan, deliver and execute the best-practice recruitment that is needed now in the highly-competitive global market for student cohort growth and quality.
- Recruitment Planning and Execution: On-the-ground business development to achieve cohort growth and diversity
- Student Lifecycle Planning: Comprehensive process optimisation from enquiry through to enrolment and beyond
- Marketing and Communications: Targeted student recruitment campaigns to increase profile and conversion
Sustained growth
Build long-term success through workforce development and continuous improvement. We help build sustained success with planning, reporting and training that takes the ‘white-knuckle-ride’ aspect out of your recruitment campaigns.
- Workforce Planning: Develop customer-focused teams with efficient systems and structures
- Training and Mentoring: Build market-leading recruitment capabilities through consultative selling training
- Reporting and Analysis: Systems that enable continuous improvement and better decision-making
See it in action
“Henley worked with Capstone Consultants as recruitment and consulting partner, with a focus on cohort recruitment across our broad portfolio of executive education, coaching, and Global and Flex EMBA programmes, as well as our market research partners for our Corporate Learning Survey. They blended seamlessly with our own professional teams, at all levels, and matched our focus on providing high-touch and high-quality professional recruitment services to our executive participants, corporate customers and students. Capstone excelled at combining its own expertise and experience in the business school market with a deep and strategic understanding of Henley’s unique approach to offering executive development and degrees that have real leadership impact.”
Get in touch