Capstone Consultants’ chosen goal has always been to support clients focused on customer success within ambitious business schools and universities.
Over 13 years, our work with a diverse range of institutions (each with unique challenges) has given us incredible strategic, operational and granular experience. This combines with our excellent commercial record in sales, marketing and market research to bring a successful customer-centred approach to student success at all experience levels.
We thought about our client work and what we bring to the party to help make that jump in performance and growth. Summarised below is our reflection on why institutions report choosing to work with us over the long term:
- We help you innovate. We bring together critical thinking, deep market insights, fresh ideas and proven conversion methods to find new, thoughtful ways to reach and engage your target student markets.
- We own the outcomes. We take responsibility for student enrolment targets and take joint ownership with our clients. Your targets and challenges are our targets and challenges.
- We ‘get it’. We understand the journey of student recruitment in complex organisations, as well as the global competitor and student environment. We also understand the challenges behind managing and evolving the organisational culture and change required.
- We hold world-class standards. For ourselves and for you. With over a decade of partnering with leading institutions, we help to build practise and campaigns that set new standards.
And, our network of hand-picked specialists means that we can draw on excellence in all of the ‘jobs to be done’ surrounding the student journey and proposition, from digital marketing to post-application conversion.
How we work with you
Our services fall into the following categories:
- Discovery: 360-degree market insights and analysis for informed strategy, decision-making and planning
- Market-readiness: Create unique market propositions and customer value, launch or re-launch programmes
- Cohort recruitment: Increase enquiry volumes and quality, increase conversion rates and cohort numbers through best-practice execution
- Sustained growth: Continuously improve customer journey and strategic development plans through ongoing optimization, reporting and training.
Our Promise
When you work with us we will always follow these three ‘C’s’ in our work with you:
- Collaboration – we work together with you and your team to help you navigate towardsyour best outcomes
- Commitment – we are fully invested in those outcomes
- Clarity – we take care to be precise, accurate and highly-specific in our communicationas well as transparent with reporting of results
Find out more about working with us
You can read examples of our client work in these pages.
Or, contact us, to help us understand your challenges and how we could help you deliver toyour goals.
We look forward to speaking with you.